Texts

Why a gallery cannot be bought as a ready-made business, the "five-pointed star" of a gallerist’s activity, and how investing in the "obscure" today yields millions in a decade.

An analysis of eight criteria for art valuation. How labor, novelty, and museum "disposal" affect the price. Why "old jackets" only get more expensive in the art market.

A practical guide for those ready to unlock the "lock" of their own taste. On co-authorship with the viewer, communicating with artists, and attending mega-events.

The museum as the ultimate tool for validating significance. Why entering a museum collection is the only way for an artist to "reach the future."

Can one distinguish "good" from "bad" when the old rules are destroyed? Why the answer to "Why?" is more important today than "How?"

Artists have always held a special place in Russian society

The museum of contemporary art looks like a temple of the past, but in fact it engineers the future

Beneath the surface of the art world lies not one market, but many, each demanding its own strategy

We’re told taste is subjective, but the art world’s uncanny consensus hints at hidden criteria

The art world dangles countless shortcuts to fame, but the path that truly works is much simpler